Who we are

Farmer Finance is a trading name of Business Finance Direct Limited, who’s privacy policy applies.

Business Finance Direct Ltd Privacy Notice

Who we are

Business Finance Direct are a trading style of Business Finance Direct Ltd which are Commercial Finance Brokers based in South Wales UK.

Business Finance Direct Limited (FRN No: 976605) are an appointed representative of Alpha Asset Finance Ltd who are authorised and regulated by the Financial Conduct Authority (FRN No : 804584).

Business Finance Direct Ltd, Cwmllethryd Ganol, Llanelli SA14 8HZ Registered Number 04213403

What data do we collect?

Our Company collects the following data:

Personal identification information (Name, email address, phone number, etc.)
Financial Information to support any application to a lender

How do we collect your data?

You directly provide Our Company with most of the data we collect. We collect data and process data when you:

Register online or other communication methods for our services.
Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
Use or view our website via your browser’s cookies.

Our Company may also receive your data indirectly from the following sources:

Banks, Lenders or any other introducer
Data that is publicly available eg Companies House, Social Media etc

How will we use your data?

Our Company collects your data so that we can:

Process your application and manage your request.
Email you with special offers on other products and services we think you might like.

We may share your Data with the following groups of people for the following reasons:

any of our group companies or affiliates – to ensure the proper administration of your website and business;
our employees, agents and/or professional advisors – to obtain advice from professional advisors;
third party service providers who provide services to us which require the processing of personal data – to help third party service providers in receipt of any shared data to perform functions on our behalf to help ensure the website runs smoothly;
third party payment providers who process payments made over the Website – to enable third party payment providers to process user payments and refunds;
relevant authorities – to facilitate the detection of crime or the collection of taxes or duties;
Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you. The CRAs operating in the UK include CreditKudos, Equifax, Experian and TransUnion. You can contact them to find out what information they hold about you. The information they hold may not be the same so you may wish to contact more than one. The identities of the CRAs, their role also as fraud prevention agencies, the data they hold, the ways in which they use and share personal information, their data retention periods and your data protection rights with the CRAs are explained in more details at the websites below:
- CreditKudos Limited, 4 Bath Pl, Shoreditch, London, EC2A 3DR or visit www.creditkudos.com/legal/privacy/services
- Equifax Limited, Customer Service Centre, PO Box 10036, Leicester, LE3 4FS or visit www.equifax.co.uk/crain
- Experian Limited, Customer Support Centre, PO Box 9000, Nottingham, NG80 7WF or visit www.experian.co.uk/crain
- TransUnion International UK Limited, One Park Lane, Leeds, LS3 1EP or visit www.transunion.co.uk/crain/crain

in each case, in accordance with this privacy policy.

When Our Company processes your data, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.

How do we store your data?

Our Company securely stores your data on secure servers and computers

Data Retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy (up to a maximum of 10 years) or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Marketing

Our Company would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies.

If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop Our Company from contacting you for marketing purposes or giving your data to other members of the Our Company Group.

What are your data protection rights?

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:

Call us at: 01554 562563

Or write to us: Cwmllethryd Ganol, Llanelli SA14 8HZ

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology

For further information, visit allaboutcookies.org

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:

Keeping you signed in
Understanding how you use our website

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

Advertising – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. Our Company sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on November 2022

How to contact us

If you have any questions about Our Company’s privacy policy, the data we hold on you, or you would like to exercise one of your data protections rights, please do not hesitate to contact us.

Email us at: info@businessfinancedirect.co.uk

Call us: 01554 562563

Or write to us at: Cwmllethryd Ganol, Llanelli SA14 8HZ

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.

Terms of use of website

Legal & Website Disclaimer

Farmer Finance is a trading name of Business Finance Direct Ltd, registered in the United Kingdom.
Email: info@farmerfinance.co.uk

1. General Website Information

The information on this website is provided for general informational purposes only. While every effort is made to ensure that the details are accurate and up to date, Farmer Finance makes no representations or warranties, express or implied, about the completeness, accuracy, reliability, suitability or availability of any information, products or services contained on the site.

Any reliance you place on such information is therefore strictly at your own risk. You should always seek independent financial advice before entering into any finance agreement.

2. Financial Services Disclaimer

Farmer Finance acts as an independent finance broker and not a lender. All finance is subject to status and approval. Terms and conditions apply.
We may receive commission from lenders for introducing customers to them, and the amount of commission may vary depending on the lender and product.

3. Copyright & Image Use Disclaimer

Farmer Finance makes every reasonable effort to ensure that all images, graphics, and other media used on this website are:

owned by us,
properly licensed for our use, or
obtained from sources indicating they are free for commercial or editorial use.

It is not our intention to infringe any copyright or intellectual property rights.
If you believe any image or material on this website infringes your rights, please contact us immediately at info@farmerfinance.co.uk. Upon notification and verification, we will promptly remove or replace the material in question.

By using this website, you agree to hold Farmer Finance (Business Finance Direct Ltd) harmless against any claims, damages, or expenses arising from unintentional copyright infringements, provided that we act promptly to remove any such material once notified.

4. External Links Disclaimer

This website may contain links to external websites that are not provided or maintained by, or in any way affiliated with, Farmer Finance.
Please note that we do not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites.

5. Limitation of Liability

Farmer Finance and Business Finance Direct Ltd shall not be liable for any loss or damage, whether direct, indirect, or consequential, arising out of or in connection with the use of this website or reliance on the information contained herein.

6. Changes to This Disclaimer

We may update or revise this disclaimer from time to time without prior notice. The most recent version will always be available on this page.

BUSINESS FINANCE BROKERS FOR THE AGRICULTURAL SECTOR

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